Content marketing has climbed a steep peak in 2013. For those who want to pursue a career in content marketing, HCC has provided a map to understand this space better.

Content marketing map

 

 

 

 

 

 

 

 

 

 

 

 

 

How to read this map?

On the x-axis, horizontal spread, in other words potential of content marketing across the globe is represented. This signifies that content marketing is at its peak only in English. With the growing ubiquity of internet, content marketing specialists will have to prove their skills in other languages. We already see this with French, Russian, Chinese and Spanish. In countries like India where more than one language is spoken, multi-lingual content writers will be on the rise. 

On the y-axis, vertical spread across media and presentation represents the growth of content marketing and writing in different social media platforms. Eventually, social media specialists will emerge and a writing style specific to each media will be discovered. Apart from this the scope and definition of CONTENT will enhance and grow.

In this context definition of CONTENT is “text, image, video, audio, slides and infographics”. From this year onward, a content writer has be an all-rounder.

Skills required

To do well in this space you need the following skills and personality:

  • Writing
  • Marketing
  • Avid reader
  • Research
  • Comprehension skills
  • Networking skills
  • Blogging
  • Learning
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