What is the difference between Copy writing and Content writing?
Copywriter is a common job role found in advertising and marketing functions. Especially copywriters are indispensable resources in the advertising field because they initiate ideas and builds concepts for the ad campaigns to run. They write copy that suits a client’s branding, marketing and advertising needs. A good copywriter carves out his/her niche with their lucid writing skills, comprehension skills and creative ability.
Content writers on the other hand, deal with a wider scope. Most people relate ‘content’ to ‘text’. They both are considered synonymous. However this is a glaring misconception people live with. The definition of content is not limited to text. Content means any resource used to communicate and convey an idea. In marketing, content is majorly used to run branding campaigns.
In this context, CONTENT includes TEXT, IMAGES, STORIES, VIDEO, INFOGRAPHICS and a lot more upcoming categories. Therefore content writing includes design, programming, presentation, speech, scripting and directing apart from writing. Writing can be substituted with the other abilities depending on the content we plan to generate.
This simply expands the scope of content writing. Hence, if you want to pursue a career in content marketing watch out for the other skill sets mentioned above. If you don’t have any them, start learning them before you are labelled as an out date.
- Content marketing map (hobbycollegecareer.wordpress.com)