Category: Arts/Creative


Sports Journalism

Which brand is Dhoni endorsing? How long did Sania stay in the transit airport? Who are the members in the team selected for the next world cup? Will Saina will the next badminton tournament? Which sports star will be the next brand ambassador for the most popular sports shoes?

These are the questions you will be investigating and answering as a sports journalist.

Sports and journalism feels weird as a combination when we hear it for the first time but it makes a great career. Those of you who enjoy writing and sports equally can make a great career in sports journalism.

At college what should I do to prepare for this career?

Sports Journalism

1. Follow sports like you breath

2. Practice writing everyday

3. Promote or join a sports magazine at college.

4. Join an internship programme where both are possible.

5. Read a lot about sports and do not miss any opportunity to meet a sport’s celebrity.

What are the skill sets required by a journalist in this era? Read here. http://wp.me/p32NEY-7V 

Copy writing vs Content writing

Content writing is a trend, journalists and writers are happy about. However, it is not something every writer can opt for. It involves an extended set of skills to work as a content writer.

What is the difference between Copy writing and Content writing?

Copywriter is a common job role found in advertising and marketing functions. Especially copywriters are indispensable resources in the advertising field because they initiate ideas and builds concepts for the ad campaigns to run. They write copy that suits a client’s branding, marketing and advertising needs. A good copywriter carves out his/her niche with their lucid writing skills, comprehension skills and creative ability.

Content writers on the other hand, deal with a wider scope. Most people relate ‘content’ to ‘text’. They both are considered synonymous. However this is a glaring misconception people live with. The definition of content is not limited to text. Content means any resource used to communicate and convey an idea. In marketing, content is majorly used to run branding campaigns.

In this context, CONTENT includes TEXT, IMAGES, STORIES, VIDEO, INFOGRAPHICS and a lot more upcoming categories. Therefore content writing includes design, programming, presentation, speech, scripting and directing apart from writing. Writing can be substituted with the other abilities depending on the content we plan to generate.

This simply expands the scope of content writing. Hence, if you want to pursue a career in content marketing watch out for the other skill sets mentioned above. If you don’t have any them, start learning them before you are labelled as an out date.

Design interns, design your career

Designing and planning a career is every student’s errand. When you know that your passion is DESIGN, then your planning and groundwork needs to be as creative as you are.

Though your presentation and process could get creative, there is a structure you could use to plan.

Before you choose your internship

Design Internship

Design Internship

  • When we are ambiguous about next steps, research is a recommended step. Talk to people, read a lot, explore opportunities and always be on look out for chances to learn more. Research as much as possible to list out your available options. Subscribe to intern portals to acquaint yourself with trending job profiles.
  • Different time, suits different people. Summer break may be perfect to make the most out of an internship opportunity and for some, everyday during college may be perfect. Understand your priorities and commit yourself completely to your internship at a time that is perfect to you.
  • “Understand what an unpaid internship pays you?” . When you are offered an unpaid internship in a firm, ask yourself what is it worth? Sometimes the opportunity may turn out to be great while you meet new people and engage with the unknown to learn new things. Sometimes, it is a backlash. A healthy way to evaluate this is to figure out whether you are learning something at this place or are you rendering your services. Where there is learning, foregoing your paycheck may not pinch you.

During your internship

  • Professional structure and designed chaos; dress well and present yourself professionally. Though you are a student, you are now in a professional environment. Hence, you will be considered as a professional. This means you will have to dress, speak and behave like a professional. All you need to do is, show some etiquette at the place you work. That is work etiquette.
  • Know your employer. After your stint, if you don’t get to know your employer, your chances of connecting back with them are reduced. Know what you can expect and tap and what you can give then in return.
  • Know your mentor. Knowing your employer is different form knowing your mentor. Most interns are assigned to an employee of the firm, who ends up being your mentor. If the person you work does not seem good enough to be your mentor, then find one before you know you have lost on all the learning.
  • Get your portfolio up-to-date. Your portfolio speaks for you. It is your “branding tool”. Amateur designs may indicate negatively about your potential and abilities. Hence, enhance and update your portfolio with what you think is best to represent yourself.
  • Visit and engage with a studio often. Apart from your daily assignments with your employer, visiting a studio rejuvenates your creativity.