Category: Online


The aaS in Cloud Computing

Cloud computing as a concept has changed the face and revolutionized the way organizations deal with database management, storage, IT systems‘ integration, virtualization, change management, project management and employee engagement.

Cloud computing is the smart usage of network but with a lot of aaS es in it. These are not the asses, we know as a donkey, but aaS – ‘as a Service’ tagged to all the functionalities that could be used on a cloud.

Here is a list for you:

AaaS – Application as a Service

AaaS – Analytics as a Service

BaaS – Backend as a Service

DaaS – Database as a Service

IaaS – Infrastructure as a Service

PaaS – Product as a Service

SaaS – Software as a Service

MaaS – Monitoring as a Service

CaaS – Communication as a Service

XaaS – Anything as a Service

Social Media Recruitment

With the swirling buzz about social media, there is another branch added to its tree. Recruitment as a function is being executed effectively through social media platforms, Linkedin being the topper.

HR executives specializing in the recruitment vertical are sprawling  all over social media platforms. These platforms have set a stage to focus on the specific skill sets and leverage to engage with the right guys.

What are the verticals opening in this space?

Quite a few HR processes are replicated into online processes and are being deployed effectively.

Employee Engagement: Salesforce an early entrant in cloud computing has built systems to enhance employee engagement. The ecosystem of social media networks like facebook and orkut are replicated in these organizational social media networks to allow employee engagement and get a pulse of trends running in the organization. On these platforms certain features are customized for the needs of an organization.

Recruitment: HR recruiters are smartly engaging on different social media to identify candidates who best suit their organization’s requirements. These managers engage in building their network and replenishing their human resource bank with potential candidate contacts.

Interviewing: The stereotypical picture of a recruiter asking questions to a potential candidate across a desk is being substituted by skype calls, facetime and chat rooms. Now people are more and more getting accustomed to virtual habits and hence are using virtual tools to make interview calls and recruitment decisions.

Social media allows the management to know more about an employee’s social life and track their personal references without literal head hunting and investigation.

Content marketing map

Content marketing has climbed a steep peak in 2013. For those who want to pursue a career in content marketing, HCC has provided a map to understand this space better.

Content marketing map

 

 

 

 

 

 

 

 

 

 

 

 

 

How to read this map?

On the x-axis, horizontal spread, in other words potential of content marketing across the globe is represented. This signifies that content marketing is at its peak only in English. With the growing ubiquity of internet, content marketing specialists will have to prove their skills in other languages. We already see this with French, Russian, Chinese and Spanish. In countries like India where more than one language is spoken, multi-lingual content writers will be on the rise. 

On the y-axis, vertical spread across media and presentation represents the growth of content marketing and writing in different social media platforms. Eventually, social media specialists will emerge and a writing style specific to each media will be discovered. Apart from this the scope and definition of CONTENT will enhance and grow.

In this context definition of CONTENT is “text, image, video, audio, slides and infographics”. From this year onward, a content writer has be an all-rounder.

Skills required

To do well in this space you need the following skills and personality:

  • Writing
  • Marketing
  • Avid reader
  • Research
  • Comprehension skills
  • Networking skills
  • Blogging
  • Learning

The CEO of today was a college dropout” makes great headlines, but to most of the aspiring entrepreneurs it is very misleading. It is mostly interpreted in two ways:

a) The CEO was considered an idiot at college, made it big later on.

b) The CEO realized building a company is exciting and easier than acquiring a college degree.

Neither of the interpretations are genuine. These statements are only an output of emotional eruptions and frustration in life.

Then how should it be perceived?

Let’s consider a few examples to understand the true perspective of a CEO letting go of a college degree.

Mark Zuckerberg is fits this title the best. Let us understand his background a little more.
File:Mark Zuckerberg at the 37th G8 Summit in Deauville 018 v1.jpgBefore being known as an Internet entrepreneur and inventor of FACEBOOK, he was an achiever at school. He won many competitions in science, mathematics, astronomy, physics and classical studies. He can read and write four languages apart from English. It was only at Harvard he made a choice between a college degree and being the CEO of FACEBOOK. Though he did not get a degree, he earned things more precious that through his career.

Micky Jagtiani of Indian origin, has been a serial entrepreneur is the retail space of leisure, lifestyle and food. He started his journey as a businessman with a family owned business and is now the owner of LANDMARK retail stores. He joined a London accounting school and we know how the story ends. He dropped out of that school. Does that make him dumb, NO. He was smart is buying stake at the right time and marking his brand.

Steve Jobs and Bill Gates are few others to name who have a consistent achiever’s record and a sound background who fill the Famous College Dropout list.

Some resources that will give you more clarity in your perspective.

http://collegedropoutshalloffame.com/

http://en.wikipedia.org/wiki/List_of_college_dropout_billionaires

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