Category: Transitors


When do you see the need of planning finances as an ENGINEER?

As a student, though your parents may make major efforts to pay your college fees, you as a student would have to plan your finances. Right from paying for a paid seat in college vs a free seat to funding your fresher party ticket amount, your parents take care of it. The accepted culture in this aspect is ironical. When parents face this task of spending money, they crib yet pay for their children. Once it is paid somewhere a false ego of parents bloats and the act of paying for such merry gets justified. This note is for parents and students who want to state a difference and are ready to approach finances practically.

  1. Personal finances: Planning personal finances at college seems next to impossible. When we inspect into the money we spend on various things and prepare a log of it, we understand how much mismanagement of money takes place. Especially in urban India, youth are not introduced into the habit of recording expenses. However, inculcating this habit would prove purposeful and useful in your career days.
  2. Further education: The herd trend among engineers in India is that, after their engineering course, students either tend to pursue MS in a foreign country or get into a job. Irrespective of, whether you are following this trend or not, you need to plan your finances for further education which could masters in science, MBA or PhD as you proceed in life.
  3. Your future and Career: Most students who step out as engineers engage is different worlds and turn out to be something fascinating. Youth at this juncture are seeing dreams with eyes wide open. To fulfill these dreams you need to get into the habit of financial planning.
  4. Contingencies may manifest in any form. Sometimes they are harsh to handle. Spare some money aside to handle them boldly.

For your career, at a later time, you will feel that your world has expanded. You need more to survive. You opt to join a job to accomplish many personal aspirations as well as those coined with your family’s aspirations.

  1. Career learning: As you start your career, you would realize that the skill sets acquired at college are not enough for you to excel. With this realizations starts your second round of learning. This includes certification courses, management programmes and other professional courses. This again demands money.
  2. Living: In Indian culture children and parents are together irrespective of age. Now the trend has set in where girls and boys are building their mini forts by staying on their own to pursue their career in different cities. With this you become the owner of your life, which means you will have to pay for your living expenses like food, water, utilities, telephone and so on.
  3. Your family: One fine day you have to take complete responsibility of your family and that is the day you will be proud that this article prepared you to plan your finances. You family will demand your presence as well as your material assets. So watch out and preparing from today.

HAPPY FINANCIAL PLANNING!

Copy writing vs Content writing

Content writing is a trend, journalists and writers are happy about. However, it is not something every writer can opt for. It involves an extended set of skills to work as a content writer.

What is the difference between Copy writing and Content writing?

Copywriter is a common job role found in advertising and marketing functions. Especially copywriters are indispensable resources in the advertising field because they initiate ideas and builds concepts for the ad campaigns to run. They write copy that suits a client’s branding, marketing and advertising needs. A good copywriter carves out his/her niche with their lucid writing skills, comprehension skills and creative ability.

Content writers on the other hand, deal with a wider scope. Most people relate ‘content’ to ‘text’. They both are considered synonymous. However this is a glaring misconception people live with. The definition of content is not limited to text. Content means any resource used to communicate and convey an idea. In marketing, content is majorly used to run branding campaigns.

In this context, CONTENT includes TEXT, IMAGES, STORIES, VIDEO, INFOGRAPHICS and a lot more upcoming categories. Therefore content writing includes design, programming, presentation, speech, scripting and directing apart from writing. Writing can be substituted with the other abilities depending on the content we plan to generate.

This simply expands the scope of content writing. Hence, if you want to pursue a career in content marketing watch out for the other skill sets mentioned above. If you don’t have any them, start learning them before you are labelled as an out date.

Make up and Maths – Beauty with Brains

Beauty with brains (BWB) is a rare combination. People who are characterized as BWB can be accessed only on cloud 9. Beauty with brains in other words is someone who has the ability to groom and present themselves as well their intellectual abilities.

Makeup and Maths is not a common combination found among people. But, but, but, it is found in people with an achiever’s DNA. One simple example with which we all connect with is the movie “LEGALLY BLONDE“. Reese Witherspoon, a blonde proves her mettl by getting into Harvard Law School to get her boyfriend back.

Is it possible for all geeks to be glamorous and the gorgeous to be brainy. There is no rule that denies this from happening.

Let go of your inhibitions. 

For Geeks: Use all your intellectual ability to understand and be aesthetic. Meet more people who are inclined to groom. Make it a habit. Block some time in your calendar for the SPA! Study beauty, cosmetics and diet as maths, physics and chemistry.

For Gorgeous: Use your detailing and organizing skills to understand a science concept. Problem solving involves creativity. Creativity is something most design oriented people have. Use it for a different reason. Get smart!

From the times of colonialism and industrialization, English has emerged as the second most spoken language in the world until now. Apart from that it is the most used language on internet and hence we all see new virtual species developing like SEO, content marketing and so on.

Which is the most spoken language in the world? Mandarin. China with the largest population in the world and Chinese crossing borders, Mandarin has emerged as the most spoken language in the world. Hindi, Spanish, Russian and Arabic following the list by popularity and usage.

With these statistics how far is it justified to judge a person’s COMMUNICATION SKILLS only based on English? This is what happens in most interviews in India. Here, interviews do not refer only to business and employee interviews. Even school interviews for children stress on the child’s English speaking abilities.

We have to decide if it is promising or sad to know that English speaking ability is a compelling parameter for a person to be recruited. A simple reason for this trend to be born is, for the interviewer to test the interviewee if he/she has the ability to communicate and present his idea with clarity.

Testing the communication and presentation skills could be done using any language. Why is an Indian language not used to make decisions in this area? Communication skills has become synonymous with ENGLISH in India and among Indian recruiters.

Is this a healthy trend?

It is for the trend setters and thinkers to react on this subject. Hindi is the third most spoken language and Bengali ranking seventh. With these statistics shouldn’t we pay more attention to Indian languages and allow candidates to be evaluated in these languages too?

Does a COLLEGE DEGREE define me?

Before we elaborate on this topic to understand whether or not a college degree can define a person, let us understand the purpose of both ‘a college‘ and ‘a degree‘.

A college as an educational institution has been established to impart specialized knowledge and skills and to educate the students in a holistically, to excel in a stream of study. A degree is further used to certify the level of skill sets and knowledge a student has acquired during the course duration in a college. The question to be answered here is, ” does the purpose to study in a college and acquire a degree, sustain even today?”.

Candidates who are prospective employees in an industry are evaluated by the degree they carry on paper and not what the person is really capable of. To beat this inefficient evaluation method, recruiters are constantly on an innovation spree trying to realize ‘THE CANDIDATE’ for their company.

Here is how the evolution took place.

  • Employment Exchange
  • Newspaper ads – Interview – Placement
  • Referrals – Certificationscreening – Interview – Placement
  • Online recruitment portal screening – Recruitment drives – Interview – Placement
  • Social media recruitment screening – Interview – Placement
  • Online & Offline Networking – Engaging with potential candidates – Being proactive for screening – Inviting candidates (Interview) – Placement

We can also see a parallel trend evolving which is – catching them young. Recruitment firms are now in a neck tight competition to engage with students and strike a relationship for a long term association. In India this trend is interestingly upside-down. We all know the potential is at the Bottom of the Pyramid but industry and institutions, who are pretty much the organized sector, are  not attempting to reach the potential from bottom. Catch them younger to beat the heat.

Why is this not happening?

This is not happening because the labour force at the bottom are large, huge in magnitude and number. This is impeding efforts to reach and make them a part of the organized sector. What is the way to make it happen? The answer to it is, ” COLLABORATION OF INDUSTRY, GOVERNMENT AND ABODES OF EDUCATION FOR SKILL ENHANCEMENT AND ATTITUDINAL SHIFTS”

When such a congregation is possible with smart execution, India will deliver anything and everything with finesse and perfection and build a new age.

Does a College Degree define me?

The answer to this questions still remains abstract. After engaging with the thoughts above, a person might be influenced to say ” A college degree does not define me.” It definitely can’t define or judge a person, but it should be considered as a valuable and authentic instrument to understand the potential of a candidate. Again, people who use a College Degree as the only instrument to evaluate will encounter fallacies in their judgement. It could be used as one of the parameters to understand the abilities and anticipate potential of a candidate.

For students who are scrambling to get a degree may find this thought process useful.

CAT – Common Admission Test for most premier MBA colleges in India has evolved from an unknown exam to the only exam most students are getting coached for. CAT is the most talked about exam among final year students in India. It promises a cozy job and other great career prospects. If you pass through the exam, you will see a white cat and if couldn’t get through you would say I saw the black cat, most Indians believe in this!

Where is all this leading to? You must be thinking we know enough about CAT by now. It has sections like quant, verbal, data interpretation, logical reasoning and so on. Geeks who are good at maths, verbal and reasoning will reach the next round of selection affairs. Most of all, to make our lives miserable and difficult they also have this amazing feature called  “NEGATIVE MARKING”. Hey and there is more to it, CAT exam organizers realized in 2009 that students have got tech savvy and hence they introduced a computer integrated exam. How easy can it get to crack CAT?!!!??

Most of us feel like this. But, some of us feel like this….

Let me dissect CAT and understand it.

You won’t find any thing organic after dissecting this type of CAT. All you will find is YOUR ATTITUDE and YOUR INNER SELF. You must be thinking why did this take the turn of philosophy. From now on, this can be titled as “CAT PHILOSOPHY”.

What exactly happens if you accomplish to pass through all three rounds of the b-schools. You sit in the classrooms of the most premier institutes in India  for two long years. Work your ass offff and realize that you will be placed in a comfortable job. Most of them for who this happens, are treated as a different ilk. How can these few people make it happen? It is their attitude of confronting and solving problems. People like this, just love problems. They don’t run away from problems, they don’t procrastinate to solve  problems. They just do it.

Further dissection and diagnosis

Why are these guys paid so much? Do they have such extraordinary skills that I don’t have? The answer is no. You may have skills better than the guys who graduate out of premier b-schools, but not have the right attitude. This attitude is what the b-schools and companies look for while recruiting them.

QUANT: This section is all about math. You definitely will need to have a decent understanding about numbers and math. The word ‘DECENT’ can be defined as mastering your 10th grade and 11th grade math chapters. Then comes application. So what you have to practice is not when you start preparing for CAT. What you have to start with is, application of these mastered math concepts and hence show your ability to solve problems.

VERBAL:  If you know good literature, grammar and English then you will get through this section. Wrong again.

Test yourself. How well can you communicate or present your thoughts with simple English and with good grammar. Can you comprehend, interpret and analyze a passage in few minutes. If you can then you can crack this section.

DI & DS: With limited data can you draw inferences and understand what the problem is? This is a mindset we have to develop as a prelude to solving Math.

Smart coaching centers advise students to get a feel of this section before any other section.

LOGICAL REASONING: The phrase speaks for itself. You think you have common sense then apply it. If you don’t have it, then develop it, to bypass this section.

A small attempt to give my readers a reality check about one’s self.

After long, arduous efforts for 3 or 4 years, you will be at crossroads wondering ,”what’s next?“. You are not alone at this juncture. Look carefully, you will find a lot of your peers here. You have this question occurring constantly here because of limited awareness about the career options you have. Ideally by knowing about these options even before you graduate is helpful.

With ECONOMICS as a major subject in your course, the career opportunities you will stumble upon could be:

HobbyCollegeCareer

Career options at Deloitte

Deloitte has been generous in orienting freshers about the possible career options available in the market, for different subjects as major in your course curriculum.

Deloitte career options

Employ-ability of Youth in India

India is one of the youngest countries in the world.

With a population of over one billion in India, government census reveals that 41.5 % of them constitute youth of our country.

A further investigation reveals that out of an approximate 410 million young Indians, only 60% of them are educated and literate.

The question that arises here is that, ‘Is this 60% employable i.e market ready where the industry can absorb them into skillful jobs and be considered as skillful labour?’. The question has been answered in a recent report published by McKinsey. According to that report only 51% of the employers thought Indian graduates were prepared for entry-level positions in their respective fields. They have discovered that the lacunae exists in areas of problem-solving and communication. Such disclosures are quiet disappointing to the mood of “Developing and Incredible India”.

What are the next steps to alleviate youth from such state?

This is no one man’s job. All the stakeholders involved in educational sector and HRD of India need to get social and add value to raise the quality of human resources being produced for the nation. Who are the stakeholders?

Employability Stakeholders

What is the role of each stakeholder?

Let us with Government and end at NGOs.

Government: Any anomaly in the society, the reason is always government, fingers are immediately pointed towards the current government  However, in this case Government of India has been doing some great stuff. It has established Ministry of Youth Affairs and Sports. They have their schemes gathered on  a portal called http://www.youthportal.gov.in/. National Skill Development Corporation is another relevant initiative that has made a mark in facilitating and filling skill gaps. Is this enough? Not really.

We need expeditious reforms in a greater magnitude, with youth population is growing in numbers. Government has collaborate with the industry and provide rigorous training programs. Most of all it has to update the curriculum in all fields to include field experience, industry experience as a compulsory element. Thorough theory and academics have to be kneaded with real time industry exposure.

Universities and Colleges: These educational institutions have an opportunity to make a direct impact on this issue and fill the gap. They need to welcome industry leaders to participate in the annual curriculum and interact with students. Similarly encourage innovation among students.

Some instances of such action already happening are:

IIIT Hyderabad – They have an incubation center that nurtures innovative technilogies created by students into practical business models.

St.Francis College for Women, a commerce and science college brings in companies and internships within their college and as an autonomous college, it has absorbed industry experience as a compulsory part of its curriculum.

Students: “If you want to see change in the world, then YOU be the change.” Though their is action gearing up among other stakeholders  the attitude of students have to change with it.   Students need to understand the definition and purpose of education before getting into a college. The students need to now reorient themselves towards the approach of learning. A section of urban youth are participating in collaborative activities to expand their horizon of exposure however there is a large section of youth still left out and requires penetration.

Industry or Recruiters: Companies looking for employable talent also need to be ready to provide internship and apprentice opportunities to students before they hit the market for employment. Recruiters, irrespective of their scale of business need to welcome themselves for orientation and plenary sessions where students get to interact with them.

Everonn has made efforts to introduce vocational training programmes under one of NSDC reforms.

NGO and Social Enterprises: The social sector can never be left behind when there is an issue on the table. Social enterprises need to do their bit. Gradually there is momentum picking up with innovative interventions from NGOs for students to be tuned and certified as employable. Creative Cares is one NGO we could quote in this context.

Investopedia defines EMPLOYABILITY as employability is a product consisting of a specific set of skills such as soft, hard, technical, transferable etc. The broad perspective includes the narrow definition and enhances it further by viewing employability as a life-long, continuous process of constantly acquiring experience, new knowledge (purposeful learning) and skills that contribute to improving one’s marketability and subsequently ability to obtain and maintain gainful employment in the various labor markets. Further, employability can be defined both as a product – a set of skills – that “enables” and as a process that “empowers” an individual to acquire and improve marketable skills that can lead to gainful employment. 
Read more on Investopedia

Soft is Big

What the hell is this title?

Why is it so important to pursue a hobby or keep your OTHER SIDE active? Have you watched the movie “Social Network“? One of the dialogues uttered by Mark is, “I don’t want to earn through advertisements. I don’t know what it is going to be. It could be the next big thing.”  These words show that he didn’t adopt convention though it was well proven. He adopted passion.

So the soft side of FACEBOOK is PASSION.

Similarly, MOBILE PHONE wasn’t created for marketing and mobile agencies to advertise or create mobile apps or be a bridge for internet access. It was meant for better COMMUNICATION.

Here, the soft side of MOBILE PHONE is COMMUNICATION.

Move on and analyse innovations and brands that made it BIG. They remained focused on the SOFT SIDE.

INTERNETNETWORKING
SOCIAL MEDIACOMMUNITY & BROTHERHOOD
GOOGLE – CREATIVITY – ROOM FOR INNOVATION
WIKIPEDIA – THIRST FOR KNOWLEDGE – KNOWING MORE & KNOWING ONE’S SELF

One can add more to the list.

This era’s new mantra now would be ‘Soft is BIG’. To make it big one needs to pursue their soft side, attend to their inner needs.

You could be a housewife, student, working professional or CLUELESS. No matter who you are, each one of us has another side that is yet to be discovered or already discovered.
Share what your other side is.
If you connect strongly with any of the hobbies posted on the blog or want to share something new, feel free to submit your other side in the comment box. Hobby Troops will surely connect with you to hear your other side.