Tag Archive: Business & Finance


When do you see the need of planning finances as an ENGINEER?

As a student, though your parents may make major efforts to pay your college fees, you as a student would have to plan your finances. Right from paying for a paid seat in college vs a free seat to funding your fresher party ticket amount, your parents take care of it. The accepted culture in this aspect is ironical. When parents face this task of spending money, they crib yet pay for their children. Once it is paid somewhere a false ego of parents bloats and the act of paying for such merry gets justified. This note is for parents and students who want to state a difference and are ready to approach finances practically.

  1. Personal finances: Planning personal finances at college seems next to impossible. When we inspect into the money we spend on various things and prepare a log of it, we understand how much mismanagement of money takes place. Especially in urban India, youth are not introduced into the habit of recording expenses. However, inculcating this habit would prove purposeful and useful in your career days.
  2. Further education: The herd trend among engineers in India is that, after their engineering course, students either tend to pursue MS in a foreign country or get into a job. Irrespective of, whether you are following this trend or not, you need to plan your finances for further education which could masters in science, MBA or PhD as you proceed in life.
  3. Your future and Career: Most students who step out as engineers engage is different worlds and turn out to be something fascinating. Youth at this juncture are seeing dreams with eyes wide open. To fulfill these dreams you need to get into the habit of financial planning.
  4. Contingencies may manifest in any form. Sometimes they are harsh to handle. Spare some money aside to handle them boldly.

For your career, at a later time, you will feel that your world has expanded. You need more to survive. You opt to join a job to accomplish many personal aspirations as well as those coined with your family’s aspirations.

  1. Career learning: As you start your career, you would realize that the skill sets acquired at college are not enough for you to excel. With this realizations starts your second round of learning. This includes certification courses, management programmes and other professional courses. This again demands money.
  2. Living: In Indian culture children and parents are together irrespective of age. Now the trend has set in where girls and boys are building their mini forts by staying on their own to pursue their career in different cities. With this you become the owner of your life, which means you will have to pay for your living expenses like food, water, utilities, telephone and so on.
  3. Your family: One fine day you have to take complete responsibility of your family and that is the day you will be proud that this article prepared you to plan your finances. You family will demand your presence as well as your material assets. So watch out and preparing from today.

HAPPY FINANCIAL PLANNING!

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The 100 Best Jobs – 2013

Courtesy: US News

All jobs aren’t created equal. In fact, some are simply better than the rest. U.S. News 100 Best Jobs of 2013 are the occupations that offer a mosaic of employment opportunity, good salary, manageable work-life balance, and job security. Some careers offer just the right mix of these components—for instance, our top tier is filled with tech and healthcare jobs—but the list also includes strong showings from occupations in the social services and business sectors. Even construction jobs enter the fray this year. Read more on how we rank the best jobs, and check out our full list.

Read further:

http://money.usnews.com/careers/best-jobs/rankings/the-100-best-jobs

Copy writing vs Content writing

Content writing is a trend, journalists and writers are happy about. However, it is not something every writer can opt for. It involves an extended set of skills to work as a content writer.

What is the difference between Copy writing and Content writing?

Copywriter is a common job role found in advertising and marketing functions. Especially copywriters are indispensable resources in the advertising field because they initiate ideas and builds concepts for the ad campaigns to run. They write copy that suits a client’s branding, marketing and advertising needs. A good copywriter carves out his/her niche with their lucid writing skills, comprehension skills and creative ability.

Content writers on the other hand, deal with a wider scope. Most people relate ‘content’ to ‘text’. They both are considered synonymous. However this is a glaring misconception people live with. The definition of content is not limited to text. Content means any resource used to communicate and convey an idea. In marketing, content is majorly used to run branding campaigns.

In this context, CONTENT includes TEXT, IMAGES, STORIES, VIDEO, INFOGRAPHICS and a lot more upcoming categories. Therefore content writing includes design, programming, presentation, speech, scripting and directing apart from writing. Writing can be substituted with the other abilities depending on the content we plan to generate.

This simply expands the scope of content writing. Hence, if you want to pursue a career in content marketing watch out for the other skill sets mentioned above. If you don’t have any them, start learning them before you are labelled as an out date.

Biotechnology: Biology + Technology

Do you move restlessly in your bed trying to solve biological problems with technology? Do you feel living systems can be made better by the use of technology? If your answer is YES to both the questions, then you should explore biotechnology.

What is biotechnology?

Biotechnology involves working with living systems and bringing in technology where ever improvement is possible those systems. A sequence of biotechnology, bioinformatics and bioengineering is used in the life of a bio-tech product. Biotechnology is used in healthcare, environmental studies, crop production, agriculture and food production.

Skills required to pursue a career in Biotechnology

Basic lab skills, administration, inquisitiveness towards solution, problem solving, technical communication skills, decision making and creativity.

Courses in biotechnology

  • Bachelor degree in Biotechnology
  • B.E/B.Tech in Biotechnology
  • Masters in Biotechnology
  • M.Tech in Biotechnology
  • M.Phil in Biotechnology
  • MBA Biotechnology
  • PhD in Biotechnology

Career opportunities after you pursue Biotechnology:

Application of Biotechnology

Biotechnology as a study, can be applied in the following fields:

  • Marine Biotechnology
  • Medical Nanotechnology
  • Neurosciences
  • Agriculture Biotechnology
  • Industrial Biotechnology
  • Food Processing
  • Bio Processing Industries
  • Chemicals
  • Pharmaceutical and Drug Industry
  • Environment Control
  • Energy
  • Waste Management
  • Public Funded Laboratories
  • Genetics
  • Arms and ammunition
  • Bionic architecture

Content marketing map

Content marketing has climbed a steep peak in 2013. For those who want to pursue a career in content marketing, HCC has provided a map to understand this space better.

Content marketing map

 

 

 

 

 

 

 

 

 

 

 

 

 

How to read this map?

On the x-axis, horizontal spread, in other words potential of content marketing across the globe is represented. This signifies that content marketing is at its peak only in English. With the growing ubiquity of internet, content marketing specialists will have to prove their skills in other languages. We already see this with French, Russian, Chinese and Spanish. In countries like India where more than one language is spoken, multi-lingual content writers will be on the rise. 

On the y-axis, vertical spread across media and presentation represents the growth of content marketing and writing in different social media platforms. Eventually, social media specialists will emerge and a writing style specific to each media will be discovered. Apart from this the scope and definition of CONTENT will enhance and grow.

In this context definition of CONTENT is “text, image, video, audio, slides and infographics”. From this year onward, a content writer has be an all-rounder.

Skills required

To do well in this space you need the following skills and personality:

  • Writing
  • Marketing
  • Avid reader
  • Research
  • Comprehension skills
  • Networking skills
  • Blogging
  • Learning

Good news from Financial Budget 2013-14

Some good things to be heard for education and skill development sector in India. Excerpts and observations from the Finance Minister‘s speech.

“We have set an ambitious target of skilling 50 million people in the 12th Plan period, including 9 million in 2013-14. We have to pull out all stops to achieve this objective. Funds will be released by the National Rural Livelihood Mission and the National Urban Livelihood Mission to be spent on skill development activities,”

1000 crore for youth skill development, to increase employability.

“A large number of youth must be motivated to voluntarily join skill development programmes. I propose to ask the National Skill Development Corporation to set the curriculum and standards for training in different skills. Any institution or body may offer training courses. At the end of the training, the candidate will be required to take a test conducted by authorised certification bodies. Upon passing the test, the candidate will be given a certificate as well as a monetary reward of an average of Rs 10,000 per candidate. Skill-trained youth will give an enormous boost to employability and productivity,”

“On the assumption that 10,00,000 youth can be motivated, I propose to set apart Rs 1,000 crore for this ambitious scheme. I hope that this will be the trigger to extend skill development to all the youth of the country,”

Other positive vibes

Nirbhaya bank, exclusive for women.

NSDC announced that it is conducting a six month training capsule for educated youth. Learners will be coached in basic computing skills and an aptitude required for lower clerical skills in a bank.

Alumni Power

Should universities utilize alumni more for career development for current students? Alumni is a great resource to be used to connect with the students of a college. The students who have passed out of college, step on their journey of discovery while settling in different careers.

How can Alumni be used for the benefit of students?

Case study: Some of the students from alumni would be able to help by sharing the ongoing industry stories and provide a great bank of case studies.

Industry exposure: Colleges can build tie-ups with the companies in which alumni are associated with. Students could be provided first hand experience of the pertinent industry updates and trends.Alumni Power

Guest Lectures: Colleges scramble for speakers. Alumni settled in good jobs could be invited as  speakers for guest lectures and college events.

Internships: Access to companies where alumni is placed is easier versus a new company. Such access could be used to generate more fruitful and well designed internships.

Mentoring: As mentioned earlier alumni could be a capable source to provide industry exposure. Hence, some of the alumni could be recruited for an ongoing programme to mentor students on projects, subjects or any other industry related assignments.

Placements: With a strong industry network it becomes achievable for colleges to place students in good companies.

It may be impractical to implement all the suggestions mentioned below to go GREEN. If you can change your lifestyle to implement atleast 5 to 6 of them, you will be contributing to make this world, a better place to live.

1. Use cycles to travel

2. Use technology to reduce travel – meetings from home

3. Encourage Virtual internships

4. Limit paper usage – Correspond and communicate all the study material virtually. Again use technology.

5. World Wide Classrooms – consolidated classrooms for students all around the world

6. Live naturally – Reduce usage of air-conditioner

7. Switch of your computers after use, don’t leave them to charge all through the day.

8. Gift recycled stationery to your friends and colleagues.

9. Start a nursery or a community where you start planting saps.

10. Carry a cloth bag always, instead of using plastic bags to share things.

Develop systems to take exams on the computer.

Is internship earning or learning?

A glaring trend in the Indian student community, in the recent times is “Internships”. How far is the student troop marching towards true value for internships. Why is this trend gaining more and more attention among colleges?

Why do companies offer internships?

  • To fill temporary gaps
  • To build an ecosystem within the industry
  • To screen for full-time careers in their firm
  • To promote innovations
  • For academic research

With these reasons and a lot of other companies are more and more willing to encourage internships.

What should students expect from internships?

Internships typically last from a month to an year. 4 to 6 months is a reasonable duration for a student to achieve an internship’s objectives. Students should opt for internships when they need

  • A learning environment
  • Exposure to industry
  • Easy access to the right employer for a permanent job
  • Some exclusive time to experiment their skills
  • Free mentoring and a professional experience
  • Lastly, a stipend for their pocket money.

Internships have to be looked at as opportunities for both learning and earning.

After long, arduous efforts for 3 or 4 years, you will be at crossroads wondering ,”what’s next?“. You are not alone at this juncture. Look carefully, you will find a lot of your peers here. You have this question occurring constantly here because of limited awareness about the career options you have. Ideally by knowing about these options even before you graduate is helpful.

With ECONOMICS as a major subject in your course, the career opportunities you will stumble upon could be:

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