Tag Archive: Google


Social Media Recruitment

With the swirling buzz about social media, there is another branch added to its tree. Recruitment as a function is being executed effectively through social media platforms, Linkedin being the topper.

HR executives specializing in the recruitment vertical are sprawling  all over social media platforms. These platforms have set a stage to focus on the specific skill sets and leverage to engage with the right guys.

What are the verticals opening in this space?

Quite a few HR processes are replicated into online processes and are being deployed effectively.

Employee Engagement: Salesforce an early entrant in cloud computing has built systems to enhance employee engagement. The ecosystem of social media networks like facebook and orkut are replicated in these organizational social media networks to allow employee engagement and get a pulse of trends running in the organization. On these platforms certain features are customized for the needs of an organization.

Recruitment: HR recruiters are smartly engaging on different social media to identify candidates who best suit their organization’s requirements. These managers engage in building their network and replenishing their human resource bank with potential candidate contacts.

Interviewing: The stereotypical picture of a recruiter asking questions to a potential candidate across a desk is being substituted by skype calls, facetime and chat rooms. Now people are more and more getting accustomed to virtual habits and hence are using virtual tools to make interview calls and recruitment decisions.

Social media allows the management to know more about an employee’s social life and track their personal references without literal head hunting and investigation.

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Content marketing map

Content marketing has climbed a steep peak in 2013. For those who want to pursue a career in content marketing, HCC has provided a map to understand this space better.

Content marketing map

 

 

 

 

 

 

 

 

 

 

 

 

 

How to read this map?

On the x-axis, horizontal spread, in other words potential of content marketing across the globe is represented. This signifies that content marketing is at its peak only in English. With the growing ubiquity of internet, content marketing specialists will have to prove their skills in other languages. We already see this with French, Russian, Chinese and Spanish. In countries like India where more than one language is spoken, multi-lingual content writers will be on the rise. 

On the y-axis, vertical spread across media and presentation represents the growth of content marketing and writing in different social media platforms. Eventually, social media specialists will emerge and a writing style specific to each media will be discovered. Apart from this the scope and definition of CONTENT will enhance and grow.

In this context definition of CONTENT is “text, image, video, audio, slides and infographics”. From this year onward, a content writer has be an all-rounder.

Skills required

To do well in this space you need the following skills and personality:

  • Writing
  • Marketing
  • Avid reader
  • Research
  • Comprehension skills
  • Networking skills
  • Blogging
  • Learning

Google Science Fair 2013

Google and NatGeo have announced Google Science fair on Jan 30th.

The annual Google Science Fair launches today, inviting students around the world ages 13-18 to explore and pursue their interests in science and technology. For the past two years, thousands of students from more than 90 countries worldwide have submitted research projects that address some of the most challenging projects we face today. This being the largest online science fair in the world, prizes are pretty big themselves. The grand prize includes a National Geographic Expedition to the Galápagos Islands. National Geographic Explorers T.H. Culhaneand Enric Sala are among the renowned panel of scientists that will serve as Science Fair judges. Below, T.H. takes us inside being a judge and what it means to him. Follow further here: http://newswatch.nationalgeographic.com/2013/01/30/google-science-fair-2013-launches-today/

HCC updates it’s readers about the Google

Online Marketing Challenge 2013.

More details available below or visit the following link : http://googleforstudents.blogspot.in/2013/01/google-online-marketing-challenge-2013.html

We are excited to announce that Professor Registration for the 2013 Google Online Marketing Challenge (GOMC 2013) is now open.


Now in its 6th year, the Google Online Marketing Challenge is a yearly global online marketing competition for students from higher education institutions around the world. Student teams develop and run a successful online advertising campaign through Google AdWords for a real business or non-profit organization, using US$250 budget provided by Google. Winning teams are selected by a panel of academics and Google, based on the success of their campaign.

Apart from gaining hands-on digital marketing experience, students compete for some great prizes:

  • The global winners and their professor win a seven-day trip to San Francisco, including one day at Google Headquarters in Mountain View, California, to meet Googlers from the AdWords, University Programs and Marketing teams.
  • The global winners also receive computing devices along with other Google products.
  • Digital devices for all global and regional winners across all categories including their mentoring professors.
  • Regional AdWords core competition winners win trips to regional offices.
  • The opportunity to win donations worth a total of $30,000 for the non-profit partners.


Over 50,000 students from almost 100 countries have participated in past years.
Last year’s challenge featured over 10,000 students representing over 80 countries, and this year’s challenge is expected to boast even more.

In order for student teams to participate in the competition, they first need to have a professor register. Professors can register from today until May 3rd. Please note that student registration will open February 12th.

For more information and to see what’s new this year, visit the brand new GOMC website at www.google.com/onlinechallenge, and add the new GOMC G+ page to your circles! google.com/+googleonlinemarketingchallenge

Here’s your chance to make a global impact!