Tag Archive: Social media


Social Media Recruitment

With the swirling buzz about social media, there is another branch added to its tree. Recruitment as a function is being executed effectively through social media platforms, Linkedin being the topper.

HR executives specializing in the recruitment vertical are sprawling  all over social media platforms. These platforms have set a stage to focus on the specific skill sets and leverage to engage with the right guys.

What are the verticals opening in this space?

Quite a few HR processes are replicated into online processes and are being deployed effectively.

Employee Engagement: Salesforce an early entrant in cloud computing has built systems to enhance employee engagement. The ecosystem of social media networks like facebook and orkut are replicated in these organizational social media networks to allow employee engagement and get a pulse of trends running in the organization. On these platforms certain features are customized for the needs of an organization.

Recruitment: HR recruiters are smartly engaging on different social media to identify candidates who best suit their organization’s requirements. These managers engage in building their network and replenishing their human resource bank with potential candidate contacts.

Interviewing: The stereotypical picture of a recruiter asking questions to a potential candidate across a desk is being substituted by skype calls, facetime and chat rooms. Now people are more and more getting accustomed to virtual habits and hence are using virtual tools to make interview calls and recruitment decisions.

Social media allows the management to know more about an employee’s social life and track their personal references without literal head hunting and investigation.

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Careers in Marketing

careers in marketing

This maze of letters has 15 marketing careers hidden in it. Look for them and feel free to post your accomplishment in the comments section.

Content marketing map

Content marketing has climbed a steep peak in 2013. For those who want to pursue a career in content marketing, HCC has provided a map to understand this space better.

Content marketing map

 

 

 

 

 

 

 

 

 

 

 

 

 

How to read this map?

On the x-axis, horizontal spread, in other words potential of content marketing across the globe is represented. This signifies that content marketing is at its peak only in English. With the growing ubiquity of internet, content marketing specialists will have to prove their skills in other languages. We already see this with French, Russian, Chinese and Spanish. In countries like India where more than one language is spoken, multi-lingual content writers will be on the rise. 

On the y-axis, vertical spread across media and presentation represents the growth of content marketing and writing in different social media platforms. Eventually, social media specialists will emerge and a writing style specific to each media will be discovered. Apart from this the scope and definition of CONTENT will enhance and grow.

In this context definition of CONTENT is “text, image, video, audio, slides and infographics”. From this year onward, a content writer has be an all-rounder.

Skills required

To do well in this space you need the following skills and personality:

  • Writing
  • Marketing
  • Avid reader
  • Research
  • Comprehension skills
  • Networking skills
  • Blogging
  • Learning

Soft is Big

What the hell is this title?

Why is it so important to pursue a hobby or keep your OTHER SIDE active? Have you watched the movie “Social Network“? One of the dialogues uttered by Mark is, “I don’t want to earn through advertisements. I don’t know what it is going to be. It could be the next big thing.”  These words show that he didn’t adopt convention though it was well proven. He adopted passion.

So the soft side of FACEBOOK is PASSION.

Similarly, MOBILE PHONE wasn’t created for marketing and mobile agencies to advertise or create mobile apps or be a bridge for internet access. It was meant for better COMMUNICATION.

Here, the soft side of MOBILE PHONE is COMMUNICATION.

Move on and analyse innovations and brands that made it BIG. They remained focused on the SOFT SIDE.

INTERNETNETWORKING
SOCIAL MEDIACOMMUNITY & BROTHERHOOD
GOOGLE – CREATIVITY – ROOM FOR INNOVATION
WIKIPEDIA – THIRST FOR KNOWLEDGE – KNOWING MORE & KNOWING ONE’S SELF

One can add more to the list.

This era’s new mantra now would be ‘Soft is BIG’. To make it big one needs to pursue their soft side, attend to their inner needs.

You could be a housewife, student, working professional or CLUELESS. No matter who you are, each one of us has another side that is yet to be discovered or already discovered.
Share what your other side is.
If you connect strongly with any of the hobbies posted on the blog or want to share something new, feel free to submit your other side in the comment box. Hobby Troops will surely connect with you to hear your other side.