Tag Archive: Twitter


Social Media Recruitment

With the swirling buzz about social media, there is another branch added to its tree. Recruitment as a function is being executed effectively through social media platforms, Linkedin being the topper.

HR executives specializing in the recruitment vertical are sprawling  all over social media platforms. These platforms have set a stage to focus on the specific skill sets and leverage to engage with the right guys.

What are the verticals opening in this space?

Quite a few HR processes are replicated into online processes and are being deployed effectively.

Employee Engagement: Salesforce an early entrant in cloud computing has built systems to enhance employee engagement. The ecosystem of social media networks like facebook and orkut are replicated in these organizational social media networks to allow employee engagement and get a pulse of trends running in the organization. On these platforms certain features are customized for the needs of an organization.

Recruitment: HR recruiters are smartly engaging on different social media to identify candidates who best suit their organization’s requirements. These managers engage in building their network and replenishing their human resource bank with potential candidate contacts.

Interviewing: The stereotypical picture of a recruiter asking questions to a potential candidate across a desk is being substituted by skype calls, facetime and chat rooms. Now people are more and more getting accustomed to virtual habits and hence are using virtual tools to make interview calls and recruitment decisions.

Social media allows the management to know more about an employee’s social life and track their personal references without literal head hunting and investigation.

Sports Journalism

Which brand is Dhoni endorsing? How long did Sania stay in the transit airport? Who are the members in the team selected for the next world cup? Will Saina will the next badminton tournament? Which sports star will be the next brand ambassador for the most popular sports shoes?

These are the questions you will be investigating and answering as a sports journalist.

Sports and journalism feels weird as a combination when we hear it for the first time but it makes a great career. Those of you who enjoy writing and sports equally can make a great career in sports journalism.

At college what should I do to prepare for this career?

Sports Journalism

1. Follow sports like you breath

2. Practice writing everyday

3. Promote or join a sports magazine at college.

4. Join an internship programme where both are possible.

5. Read a lot about sports and do not miss any opportunity to meet a sport’s celebrity.

What are the skill sets required by a journalist in this era? Read here. http://wp.me/p32NEY-7V 

Music got twisted with the discovery of ROCK and got tangled with Linkin Park. People just loved Linkin Park from the day they hit the stereo with Hybrid Theory, selling about 4.8 million copies. Their success meter stretched a scale with their next work ‘Meteora‘. Linkin Park got social in promoting a couple of songs from their album, ‘A Thousand Suns‘ on MySpace.

Who is Linkin Park?

With all the success and spotlight they tasted, it is hard for them to come to India. Though Linkin Park claims to have a fanbase in India, it is tough time to convince sponsors who can host Linkin Park for Indian audience. Linkin Par have come up with an online petition as a solution for this problem. Read more about the petition here – http://www.linkinparkindia.com/p/linkin-park-in-india.html

More about LINKINPARK for ardent lovers

Twitter – @linkinpark

MySpace – http://www.myspace.com/linkinpark

Facebook – https://www.facebook.com/linkinPark

More videos – http://www.youtube.com/artist/linkin-park

My College Magazine

College magazines are cool to have both for the students and the management. However, running a college magazine and publishing it with interesting article every month is not as cool as it sounds. It requires us to run a mini firm to turnaround some quality content by end of every month.

How to start a college magazine?

Starting a college magazine is the easier part, but gaining audience is the difficult side of it. It is always good to have one of your faculty member as a facilitator for this process. Their experience always adds value to the structure of this process.

Announce the intent and let the students of your college know that you have an intent to start a college magazine.

Specify the objectives of starting a college magazine. The objective has to be clear. The reasons could be to build better subject know-how among students, to update them about current affairs or it could be something completely different.

Depending on the response you will know how many of them will be interested to welcome a college magazine in your campus. Not all of those who show interest will be on your team. Only a handful will remain in your core team.

How to build a team?

Once you know who is going to be in the team, spell out the responsibilities and activities they will be involved in. There will be a lot of scramble here. As an initiator you have to find ways to identify each ones strength and capabilities and then assign jobs to them.

What could be the top tasks to be assigned?

  1. Writing Articles
  2. If it is an offline magazine – managing printing
  3. If it is an online magazine – technical know-how and managing a web site
  4. Track finances
  5. Proof read and edit the articles before release
  6. Track feedback of readers and understand what more are they expecting out of a magazine

To make all this happen, the team will require people with editorial abilities  marketing skills, financial and technical know-how.

What next? Launch the Magazine.

This generation participates in a parallel world called the web world. Irrespective of what you choose the magazine to be – either offline or online, make announcements on your college facebook page and tweet about it.

Share your magazine on:

The list is endless.

Are we done? Not yet.

There is more to it. After releasing the first issue, can we keep up the fire? That is the challenge. Be open to your peer interests. Write and share more about what they want to hear rather than what you want to tell them.

  • Add more sections to the magazine.
  • Make it interactive
  • Have a contest running all the time
  • Change the magazine cover

With all these tips and gyaan try to start something new at your college. Be the trendsetter!

What else can I start at college?

FEEL FREE TO COMMENT ON THIS ARTICLE AND LET US KNOW WHAT YOU STARTED AT YOUR COLLEGE.