Tag Archive: Vocus


From the times of colonialism and industrialization, English has emerged as the second most spoken language in the world until now. Apart from that it is the most used language on internet and hence we all see new virtual species developing like SEO, content marketing and so on.

Which is the most spoken language in the world? Mandarin. China with the largest population in the world and Chinese crossing borders, Mandarin has emerged as the most spoken language in the world. Hindi, Spanish, Russian and Arabic following the list by popularity and usage.

With these statistics how far is it justified to judge a person’s COMMUNICATION SKILLS only based on English? This is what happens in most interviews in India. Here, interviews do not refer only to business and employee interviews. Even school interviews for children stress on the child’s English speaking abilities.

We have to decide if it is promising or sad to know that English speaking ability is a compelling parameter for a person to be recruited. A simple reason for this trend to be born is, for the interviewer to test the interviewee if he/she has the ability to communicate and present his idea with clarity.

Testing the communication and presentation skills could be done using any language. Why is an Indian language not used to make decisions in this area? Communication skills has become synonymous with ENGLISH in India and among Indian recruiters.

Is this a healthy trend?

It is for the trend setters and thinkers to react on this subject. Hindi is the third most spoken language and Bengali ranking seventh. With these statistics shouldn’t we pay more attention to Indian languages and allow candidates to be evaluated in these languages too?

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Soft is Big

What the hell is this title?

Why is it so important to pursue a hobby or keep your OTHER SIDE active? Have you watched the movie “Social Network“? One of the dialogues uttered by Mark is, “I don’t want to earn through advertisements. I don’t know what it is going to be. It could be the next big thing.”  These words show that he didn’t adopt convention though it was well proven. He adopted passion.

So the soft side of FACEBOOK is PASSION.

Similarly, MOBILE PHONE wasn’t created for marketing and mobile agencies to advertise or create mobile apps or be a bridge for internet access. It was meant for better COMMUNICATION.

Here, the soft side of MOBILE PHONE is COMMUNICATION.

Move on and analyse innovations and brands that made it BIG. They remained focused on the SOFT SIDE.

INTERNETNETWORKING
SOCIAL MEDIACOMMUNITY & BROTHERHOOD
GOOGLE – CREATIVITY – ROOM FOR INNOVATION
WIKIPEDIA – THIRST FOR KNOWLEDGE – KNOWING MORE & KNOWING ONE’S SELF

One can add more to the list.

This era’s new mantra now would be ‘Soft is BIG’. To make it big one needs to pursue their soft side, attend to their inner needs.

You could be a housewife, student, working professional or CLUELESS. No matter who you are, each one of us has another side that is yet to be discovered or already discovered.
Share what your other side is.
If you connect strongly with any of the hobbies posted on the blog or want to share something new, feel free to submit your other side in the comment box. Hobby Troops will surely connect with you to hear your other side.