Tag Archive: Writer


Copy writing vs Content writing

Content writing is a trend, journalists and writers are happy about. However, it is not something every writer can opt for. It involves an extended set of skills to work as a content writer.

What is the difference between Copy writing and Content writing?

Copywriter is a common job role found in advertising and marketing functions. Especially copywriters are indispensable resources in the advertising field because they initiate ideas and builds concepts for the ad campaigns to run. They write copy that suits a client’s branding, marketing and advertising needs. A good copywriter carves out his/her niche with their lucid writing skills, comprehension skills and creative ability.

Content writers on the other hand, deal with a wider scope. Most people relate ‘content’ to ‘text’. They both are considered synonymous. However this is a glaring misconception people live with. The definition of content is not limited to text. Content means any resource used to communicate and convey an idea. In marketing, content is majorly used to run branding campaigns.

In this context, CONTENT includes TEXT, IMAGES, STORIES, VIDEO, INFOGRAPHICS and a lot more upcoming categories. Therefore content writing includes design, programming, presentation, speech, scripting and directing apart from writing. Writing can be substituted with the other abilities depending on the content we plan to generate.

This simply expands the scope of content writing. Hence, if you want to pursue a career in content marketing watch out for the other skill sets mentioned above. If you don’t have any them, start learning them before you are labelled as an out date.

You can’t stop yourself from penning down or typing your thoughts as soon as they hit your mind. If you have this syndrome, then you could channelize your symptoms to become a writer!

Writers adopt their own style after few years of practice. They feel comfortable within a segment that matches their writing style.

Different writing styles

Reporting: Most journalists working in the current affairs segment use this style of writing. Here, one needs to witness or investigate a case. Then analyse it and report it to the readers. Personal opinions are avoided in this style. This is used to report an incident to a group of people. Business writers also use this style.

Descriptive: Authors, fiction writers, whitepaper, film directors presenters use a descriptive style. They provide a detailed picture through their words. They communicate every detail, hence scripts with a descriptive style are lengthy.

Creative: Creative style is the bestselling style. Story writers, marketeers and fiction writers adopt a creative style to sell their words. However, not everyone can be successful creative writers. Write-ups with a creative style are meant to captivate the readers. This skill is a gift of the rare.

Narrative: This is close to reporting style. A narrative style is adopted to communicate about incidents, stories, conflicts, happenings and so on.

Expository: Expository writing style is useful when the author wants to stick to a specific subject matter and elaborate on it for its audience.  Here again the writers avoids opinions and personal feelings about the subject matter. He furnishes the article with more facts pertaining to the subject matter.

Persuasive: Persuasive writing is completely opposite to expository. This style is mainly adopted to convince the readers about the author’s viewpoint. This style may get very influential at times. Most marketeers, politicians, business men and celebrities use this style to communicate their thoughts and influence their fans or readers.

  • My Lingo (hobbycollegecareer.wordpress.com)