Tag Archive: Marketing


Careers in Marketing

careers in marketing

This maze of letters has 15 marketing careers hidden in it. Look for them and feel free to post your accomplishment in the comments section.

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Copy writing vs Content writing

Content writing is a trend, journalists and writers are happy about. However, it is not something every writer can opt for. It involves an extended set of skills to work as a content writer.

What is the difference between Copy writing and Content writing?

Copywriter is a common job role found in advertising and marketing functions. Especially copywriters are indispensable resources in the advertising field because they initiate ideas and builds concepts for the ad campaigns to run. They write copy that suits a client’s branding, marketing and advertising needs. A good copywriter carves out his/her niche with their lucid writing skills, comprehension skills and creative ability.

Content writers on the other hand, deal with a wider scope. Most people relate ‘content’ to ‘text’. They both are considered synonymous. However this is a glaring misconception people live with. The definition of content is not limited to text. Content means any resource used to communicate and convey an idea. In marketing, content is majorly used to run branding campaigns.

In this context, CONTENT includes TEXT, IMAGES, STORIES, VIDEO, INFOGRAPHICS and a lot more upcoming categories. Therefore content writing includes design, programming, presentation, speech, scripting and directing apart from writing. Writing can be substituted with the other abilities depending on the content we plan to generate.

This simply expands the scope of content writing. Hence, if you want to pursue a career in content marketing watch out for the other skill sets mentioned above. If you don’t have any them, start learning them before you are labelled as an out date.

Content marketing map

Content marketing has climbed a steep peak in 2013. For those who want to pursue a career in content marketing, HCC has provided a map to understand this space better.

Content marketing map

 

 

 

 

 

 

 

 

 

 

 

 

 

How to read this map?

On the x-axis, horizontal spread, in other words potential of content marketing across the globe is represented. This signifies that content marketing is at its peak only in English. With the growing ubiquity of internet, content marketing specialists will have to prove their skills in other languages. We already see this with French, Russian, Chinese and Spanish. In countries like India where more than one language is spoken, multi-lingual content writers will be on the rise. 

On the y-axis, vertical spread across media and presentation represents the growth of content marketing and writing in different social media platforms. Eventually, social media specialists will emerge and a writing style specific to each media will be discovered. Apart from this the scope and definition of CONTENT will enhance and grow.

In this context definition of CONTENT is “text, image, video, audio, slides and infographics”. From this year onward, a content writer has be an all-rounder.

Skills required

To do well in this space you need the following skills and personality:

  • Writing
  • Marketing
  • Avid reader
  • Research
  • Comprehension skills
  • Networking skills
  • Blogging
  • Learning